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Lineage Outerwear Local Ties Interview

Maximus Swenson is a senior at Wayzata High School, he is involved in many activities at his school like other kids. However the thing that sets Max apart is that he is also a CEO and a young entrepreneur. During January 2017, at the age of 15, Max started his company, Lineage Outerwear. “I always wanted to start a business but never really followed through with my ideas.” Max said. “I decided to follow through with a clothing brand because I love fashion and wanted to make clothing that looks good but is also functional. I didn’t really know what I was doing when I first started. I started by going to Google to research any questions I had, but...

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2018 Winter Hoodies

The time has come. The new 2018 winter Lineage Outerwear hoodies are almost here. It has been a full year since we have released heavyweight winter hoodies. After last season's release we realized that your guys love a good quality warm hoodie for all your winter activities. That is why we have made this new creation. This hoodie is based off of the same style as last year's White, and Black squiggly lined hoodie. Which has been our most popular product to date. So first let's talk about the design. We have a arcing text displaying “lineage outerwear” across the middle of the chest.To pay tribute to your favorite design we decided to incorporate the famous pattern into this design,...

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Max Swenson Interview

Lineage Outerwear Kai Christiansen, A & E Editor Photo courtesy of Max Swenson   For many people, clothes are a way to express character and personality. Sophomore Max Swenson takes this a step further with his clothing line, Lineage Outerwear.  “The reason that I wanted to start a clothing line is pretty simple. I wanted to combine my two favorite things; Skiing and Fashion,” said Swenson, “I have always loved business and I wanted to make something that was mine; clothing that I could wear on the slope but also on the street.”  According to Swenson, the idea for the name Lineage Outerwear came from him looking up words on the internet that sounded cool and seeing if they were...

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Behind the Color Collection

The color collection The color collection is the first public release of Lineage Outerwear This collection is inspired by the riders that it is made for. With the colors being chosen by the riders themselves topped off with a white script logo. The first piece and most limited is the maroon crewneck. This crewneck is a lightweight sweatshirt perfect for the warmer spring skiing season. The second and most available piece is the light pink shirt. A basic yet high quality light pink t shirt topped with the lineage script logo is a must have for you spring/summer wardrobe!                     Now for the story behind the pictures. It was a mid...

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