The textbook definition of Lineage is "lineal descent from an ancestor; ancestry or pedigree."

Now how does this relate to us? Well we believe that our society has been drifting away from our roots. We are a species that for thousands of years has lived alongside within nature. It is in our DNA and we have been abandoning that. It is unnatural for us to be spending all day inside concrete boxes. That leads us to our mission, to connect with our ancestors through enjoying the outdoors.